Review: 6 Color Trends Dominating In 2019
Colors help shape everything from our mood to the products we buy. With each new year comes a new color trend, and whether you’re a digital marketer, or a graphic designer, knowing these trends is helpful for all your design tasks. In this article, we review 6 color trends which are popular in design world for 2019, and show you how to use them in design.
Each year Pantone’s Color of the Year inspires thousands of designs across the globe. This year, Pantone has chosen Living Coral. In 2018, the Color of the Year was Ultra Violet, and we saw the color adopted in fashion, graphic design and branding.
Louder than pink and softer than red, this color is a recognition of the coral reefs around the world that are facing extinction.
As our lives move more into the fast lane, many of us are looking for a sense of calm amongst it all. “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” Leatrice Eiseman, executive director of the Pantone Color Institute told Forbes. Leatrice adds that “with consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Powerhouses like Apple are already adopting the color trend that fuses together nature and technology to their iPhone design. That’s one way you can be sure that there’s a long successful road ahead for Living Coral.
A dynamic and vibrant color, coral is particularly stunning when combined with the right hues—navy blue, taupes, and grays.
02. Vivid colors
“In today’s world where first impressions are formed in a split-second, color can help a designer capture a user’s attention and communicate a message. And this year, they’re attracting attention with vivid compositions and bright colors,” explains New Jersey-based digital design and marketing agency, CMDS.
It’s time to step away from playing it safe with muted colors in your designs. In 2019, we’ll be seeing more vivid, brighter colors reign supreme.
Earlier this year, Apple announced their new iPad Pro. But unlike previous events, their usual invitations were replaced with something unique. The in-house designers created bespoke versions of their logo which they then used to send out individually styled invitations.
In the designs above we see vivid colors like electric yellows, blues, and reds—the kinds of colors that we suspect are going to have some attention in the spotlight this year.
Spotify has always been an early adopter of design trends. For example, they adopted gradients and flat designs early on in 2017 with designs such as the one below.
Now we’re seeing Spotify incorporate vivid colors in their marketing campaigns. Below is an example of their ‘2018 goals’ campaign.
As we’ve mentioned, 2019 is going to be all about grabbing your audience’s attention and provoking an emotion. What better way to do this than with a hint of pink? Mila Jones Cann from creative platform 99designs claims that pink is “the most ubiquitous and versatile color of the decade.”
In 2016, Pantone named Rose Quartz and Serenity as their colors of the year, and since, it seems that no one can get enough of the pink hue.
And while ‘millennial pink’ continues to remain on trend, the spectrum of pinks we will be using in 2019 is set to evolve. Think 3D designs with brighter shades and pink gradients. Not sure how to use pink? Inspire your next design with stunning pink color combinations.
04. Lime green
Earlier this year, Shutterstock released their 2019 color trends report. “By collapsing pixel data and hex codes, we discovered the colors our customers can’t get enough of” explains Eleanor Innis from Shutterstock.
In this report, they found that UFO green, plastic pink, and proton purple are proving to have a universal appeal.
Based on analytics and data collected from billions of image searches on their site, Shutterstock also found that Lime Green is currently the most commonly searched-for color in the US.
Lime green is a color associated with nature, confidence, and high energy. And according to color psychology experts, it is thought to promote feelings of liveliness, freshness, and creativity.
05. Earth tones
With overconsumption and the overuse of social media being placed in the spotlight, there are some designers who are looking to take a more natural approach this year.
“Earth tones are emerging as a top trend,” Sue Wadden, the Director of Color Marketing at Sherwin-Williams explains to Forbes. Sue predicts that we will be seeing an authentic appreciation for earthy tones such as taupes, leafy greens, ocean blues, and oats in designs over the upcoming year.
If you are looking to bridge the gap between nature and design, you’ll find these relaxed colors perfect for your designs.
Gold exudes luxury, success, achievement, and triumph. It is also closely related to royalty, wealth, and, often, class.
Gold has long been a staple color in design, but, thanks to improvements in technology—both on screen and in print—it’s never been a better time to use gold in your designs.
Adding accents of gold in your designs will give them a sense of luxury and opulence. A brighter gold will catch your audience’s eye, while a darker gold will lend richness and warmth to your designs. You can also try adding a golden touch to a nature-inspired palette of orange, green, brown, or even Living Coral for added effect.